/Unconventional /
The Advanced Real Estate Division | Living Loving Team
01 | 06
/Unconventional /
Targeting
ROI-heavy Client Outreach
Centered on
Likely to Sell
By bypassing the majority of homeowners in the LLT farm and instead relentlessly targeting homeowners who match the financial profile of sellers who have listed in the last 12 months, Unconventional will spend more where it matters, raising conversion rates and maximizing marketing ROI.
IDENTIFY
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Within the LLT farm, Unconventional will specifically target the 4 market sectors that Formula has identified as together accounting for over 80% of listed homes over the last 12 months:
Homeowners who bought cash
Homeowners who paid their mortgage paid off
Homeowners with over 60% equity in their home
Homeowners who live at another address (usually investors)
DATA MINE
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With the homeowners in the LLT farm that fall under the 4 market sectors now identified, the process enters the data mining phase, where the email addresses and phone numbers of these homeowners are identified and added to the LLT CRM.
REACH OUT
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With resources focused on the smaller number of households in the LLT farm that are likely to sell, instead of focused on all households in the farm, significantly more resources are made available to more frequently and intensely market LLT via email, print, and other platforms.
02 | 06
/Unconventional /
Brand Advertising
Stimulating Messaging
The Key Pillars
PRECISE TARGETING
1
Instead of targeting everyone in a neighborhood - most of whom will likely not sell - Unconventional will target households that exhibit the characteristics that most current listings do, saving time, money, and resources and reorienting them instead towards “likely to sell” audiences.
#FOMO TRIGGERS
2
With the right “likely to sell” audience targeted, the next step is to trigger them to sell, a task accomplished by utilizing triggers that powerfully move human psychology, such as the fear of most individuals to miss out on lucrative opportunities.
”BEST LIFE” TRIGGERS
3
Few things move individuals as much as attaining the best life that they can live. By presenting what that reality would actually look like, Unconventional moves potential home sellers to see selling their home as not just a transaction, but as the beginning of their next, great chapter.
03 | 06
/Unconventional /
Content
04 | 06
/Unconventional /
Web Design
An All-in-One Brand Hub
A Website That
Does it All
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Password-protected client portals for sellers to access everything related to their listing in one place, from market data, to market comps, to marketing content.
Password-protected, easily editable webpage templates for online listing presentations.
SEO-optimized, easily editable webpage templates designed to showcase and market individual listings.
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Built on the Squarespace platform, renown for its ability to harness premium design quality without sacrificing ease-of-use.
Zapier integration for easy connectivity with your brand's most used apps.
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Easily editable, online guide and blog post webpage templates designed to house SEO-optimized content in a structured, organized, and enjoyable manner for viewers.
Additional, standard SEO optimization on every page in 4 areas: SEO title, H1, meta description, and internal links.
05 | 06
/Unconventional /
Development
Unconventional Construction Timeline
The A to Z,
Built Efficiently
DAY 1
DAY 30
Brand Suite
Content
DAY 120
Web Design
DAY 90
DAY 60
LTS Database
Print (Q1 + Q2 2025)
Email (Q1 + Q2 2025)
SEO
06 | 06
/Unconventional /
Financials
Unconventional Labor & Pricing
Monthly Hours
Available + Pricing
Month 1 | 80 Hours | $6,000
Month 2 | 80 Hours | $5,000
Month 3 | 80 Hours | $4,000
Month 4 | 80 Hours | $3,000
Month 5 | 80 Hours | $2,000
Proposed Use
of Hours
Summary of
Deliverables
LABOR PER DELIVERABLE
2 to 8 hours
2 hours
FINAL DELIVERABLE TOTAL
Brand Suite*
Webpages on Website
SEO-optimized Blogs & Guides
40
1 hour
Content (60 Sec. Videos)
6
40
5 to 10 hours
8 to 16
Farm Flyers (for Q1 + Q2 2025)
4 to 8 hours
5 to 10
CRM Emails (for Q1 + Q2 2025)
2 to 4 hours
10 to 20
*Brand suite includes: Updated LLT logo (2 variations) and updated, LLT-branded email signature, business card, letterhead, notecard, and listing presentation.
Thank You!
ON BEHALF OF ANDY & THE FORMULA TEAM