Dispatches from the real estate front line
Bob Hale, the CEO of the Houston Association of Realtors (HAR) surprised a group of directors at an HAR board of directors meeting with an unexpected question. At the end of the meeting he mentioned he was planning on upgrading his home and asked casually if anyone knew where he could find a good Realtor.
Insiders who were at the meeting state that the group laughed at what they thought was a joke until Mr. Hale repeated the question with sincerity. When one of the directors responded to Mr. Hale that HAR.com’s several-thousand person membership included many Realtors, Mr. Hale scoffed in disbelief, “Why would we have Realtors as members of my HAR.com? We do everything we can to make sure that people don’t have to deal with those annoying Realtors!”
Bob Hale reportedly asked his staff how many of the HAR.com members were Realtors and laughed incredulously when one of his 23 VP’s responded “All of them.” Mr. Hale reportedly retorted, “Come on Karen, why would why any Realtors pay us money so that we could snuff them out online? That’s just tomfoolery.”
When Mr. Hale then asked if they could just “get rid of those annoying Realtors from my HAR.com site” the board explained that HAR.com was actually more than just a customer-facing webpage and had a “backend” where Realtors paid dues in exchange for a professional association to protect their interests and support them. Mr. Hale and the board agreed to keep this backend in place for the current fiscal year with another unanimous vote.