Unconventional R.E.
Dispatches from the real estate front line
Obama calls for Realtors to go back to work
The latest report by the Congressional Budget Office has caught the President’s ire claiming that national unemployment rate would be reduced to 6% if Realtors would end their daily “social marketing” and “go back to work.” In a surprise televised address to the nation Thursday night, the President referenced this report and called for national unity and sacrifice. The President specifically called upon Realtors to give up their inside blogs, outside blogs, Twitter feeds, and “all other activities that require a profile picture” and spend those productive hours of the day working with clients who need to buy and sell homes.
Obama contended that if Realtors would go back to work, then the foreclosure glut in most cities could also be solved and property values restored. In a rare gesture, the President looked directly into the camera made a direct plea to all the licensed real estate agents in the country: “Your President asks you to consider that every post that could possibly be written by Realtors, about Realtors and social media has already been written many times over. It is a time for healing and a time to move on. It is time for… the country… to move on.”
In an unprecedented move, an NAR spokesman was selected to give the follow-on address normally reserved for the Republican Majority Leader, “The 1.1 million members of the National Association of Realtors are prepared to abandon their online profiles, get out of their pajamas, and return to work once Congress passes the “We don’t need anymore competition in Real Estate Act” which bars banks, any profitable corporation, and all companies from Silicon Valley or Seattle from entering and competing in the real estate industry. Until then,” the spokesman said, “the President and the country will just have to deal with more tweets and blog posts about what agents are eating at the moment, where they have become notional mayors, and yes more social media posts from Realtors about Realtors doing social media.”
Agent responses have been mixed. ”My social media guru consultant tells me that I need to spend four years focusing on tweeting and blogging before I can expect to see any business from it” one Cleveland agent stated, “it has only be 2.5 years… what does the President expect? My guru tells me branding success does not happen overnight.”
Pundits are wondering if President Obama will have his Reagan moment and break the Realtor “social media in lieu of work” stoppage by executive order. While some skeptics believe Obama’s interest is personal: that he is anticipating needing a new home in a couple years and worried that there will not be any working agents available to help him. ”I’ll be damned if I have to use Redfin!” The President reportedly yelled in a heated Oval Office discussion, “I am the President of the United States, by God, and I will be damned if I have to use some minimum-wage Redfin agent who asks me to borrow gas money. I am the President of the United States!!!”
Whether the impetus for the President’s call to action was his anxiety over being left to work with Redfin, or if it was due to Realtors clogging his twitter stream with Foursquare check-ins and automated listing alerts, as some insiders report, the President has decided to put the full weight of the Presidency behind getting agents back to work. Time will tell how it plays out.
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