Unconventional R.E.

We took the long way

Remember a site called Zolve? That’s us!   We’re still here :)  We launched our real estate referral network back in 2007, changed it to a new platform in 2008 and have been working hard on the most important piece of the pie since then.  

It hasn’t gone as planned.  The plan was to launch our real estate network full of free tools for agents and build up a wide and deep network of agents across the country.  Then in six months we would launch our customer-facing real estate information site and with a network of agents would have no problem building up the valuable content needed to make it successful.

As many business plans go (especially when it comes to web development) it didn’t work out that way.  Our real estate network grew pretty well but it took so much longer than I anticipated to get it right, but that is nothing compared to building our customer-facing information site.  Between complete concept rewrites, design overhauls, and running out of money here and there, it has taken 2 years longer than I thought it would. 

Funny how life works but I am glad it happened this way.  Unbeknownst to me for all this time, time has been on our side.  We have a brand for this customer-facing site and a plan that is several leagues better than our initial concepts.  It does not even compare.  It is a product that I can be completely proud of without reservations.  YourPlace.com is a business that will help agents truly connect with potential clients on an authentic level by giving them a platform to demonstrate their local skills and experience.  To spend their time rather than their money.  

It is a site that I will use personally to grow my agent business in The Woodlands, Texas.  As obvious as that may sound, this is a milestone for me.  Give us a couple months and you’ll see what I am talking about. 

5 June 2010 ·

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